Through this credit union animated commercial we produced for Pyramid Federal, we focused on more of an animated approach. Displaying Pyramid Federal and their growth over the years while still keeping their elements that make them who they are was our goal. We figured the best way to express this by using a tree demonstrating animated graphics and showcasing Pyramids ever-growing success and growth.Animated videos allow for something that no text can convey and we produced this creative video demonstration for Pyramid Credit Union to show how they can help their customers. Showing is better than telling, and online video plays a huge role in any decision making process. Online surveys explain that customers who watch videos want to visually see product demonstrations and that is the path we wanted to follow, to demonstrate how they can be of assistance in a visual format. Short online videos that include animation are best utilized to engage, explain, and essentially inform a viewer.