Through this series of commercials we produced for Pyramid Federal Credit Union, maintaining a humorous advertising concept was our main challenge. Pyramid Federal Credit Union wanted to convey the message that regardless of your past financial history, you are guaranteed a low rate, making it affordable for anyone. It’s true that funny ads drive great advertising attributes like being more memorable and having a higher likability rate and with that being said, we made sure to provide the humorous element as well as keeping the content informative and relatable. Everyone wants a low APR rate and this allows brand awareness to attract a large audience reach.